Held in the city, the Luminocity Gala is the Museum of Contemporary Art Denver’s annual gala party. Many gala parties are boring, so our objective was to show that this was a fun party in a unique setting (the historic train station main hall). The invite art was used as an entrance graphic and throughout with a silver streamer hallway and silver table runners on the tables. The party sold out and was a huge fundraiser for the museum. The museum also got lots of calls and emails commenting on the invitations, which gave them another opportunity to engage potential donors. Looks like we engaged Applied Arts, too!





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